E-commerce Glossary

Here you will find an explanation of the most important terms used in the world of e-commerce.

A

A/B Testing

Accessibility

Analytics

Audit

Average Order Value (AOV)

B

Bounce Rate

Broken external links

Broken images

Broken pages

Bundle Pricing

C

Competitor Pricing Analysis

Conversion Rate

Cost-Per-Acquisition (CPA)

Customer Experience (CX)

Customer Lifetime Value (CLV)

D

Data feed

Discount Strategies

Dynamic Pricing

E

E-commerce Platform

G

Google Merchant Center

Google Search Console

H

H1 Tag

Heatmap

HTTPS

I

Image Alt Text

K

Key Performance Indicators (KPIs)

L

Lifetime Value (LTV)

Load Time

M

Markup

Meta Description

Meta Title

Mobile Optimization

Multichannel Retailing

O

On-Page SEO

P

Page Load Time

Page Speed

Personalization

Price Anchoring

Price Elasticity

Price Sensitivity

Price Transparency

Pricing Models

Pricing Strategy

Product review

Q

Quality Assurance (QA)

R

Real-time Monitoring

Revenue Management

Robots.txt

S

Search Engine Optimization (SEO)

Shopping Cart Abandonment

Sitemap

Social Proof

Structured Data

Subscription Pricing

T

Tiered Pricing

Time to first byte

Trust Signals

U

Upselling

Uptime

User Experience (UX)

User Interface (UI)

V

Value-Based Pricing

W

Webshop Optimization

Webshop Performance

Webshop Security

Website Usability