Bundle Pricing is a strategy where e-commerce businesses offer multiple products together at a lower price than if they were purchased individually. This approach encourages customers to buy more by presenting them with a deal they perceive as a great value. For example, instead of buying a shampoo and conditioner separately, a customer might be offered both as a bundle at a discount.
Bundle Pricing can help increase average order value, reduce inventory, and enhance customer satisfaction by providing convenient solutions at attractive prices. It’s particularly effective when the bundled items complement each other, creating a compelling reason for the customer to buy more.
By using bundle pricing, your webshop can not only boost sales, but also foster loyalty by offering deals that feel like a win-win for both you and your customers.
