An e-commerce platform is the software or service that enables businesses to create and manage an online store where they can sell their products or services. These platforms provide the necessary tools and infrastructure to handle everything from listing products and processing payments to managing inventory and tracking orders.
Whether you're just starting out or running a well-established online business, choosing the right e-commerce platform is crucial. The platform you select will impact how easily you can set up your store, customize its appearance, and integrate with other tools like payment gateways, shipping services, and marketing platforms.
There are many e-commerce platforms available, each with its own features and pricing models. In short, an e-commerce platform is the foundation of your online store, providing the essential tools and support needed to run a successful e-commerce business.