Broken external links are hyperlinks on your webshop that point to external websites or pages that no longer exist, have been moved, or have errors that prevent them from loading correctly.
Having broken external links on your webshop can negatively impact both user experience and SEO performance. When a customer clicks on a broken link, they might get frustrated or lose trust in your site, which could lead them to leave without making a purchase. From an SEO perspective, search engines like Google may penalize your site’s ranking if they detect too many broken links, as they can be seen as a sign of neglect or outdated content.
