Bounce rate is a metric used to measure the percentage of visitors who leave your website after viewing only one page. In other words, it tracks how many people "bounce" away from your site without interacting further. A high bounce rate can indicate that visitors aren't finding what they expected, or that the content isn't engaging enough to encourage further exploration. It can help you understand if there are issues with your site's user experience, content relevance, or navigation. Monitoring your bounce rate helps you improve the effectiveness of your website in capturing and retaining visitor interest. By addressing potential issues, you can enhance user experience and encourage more meaningful interactions.
To lower your bounce rate, focus on creating compelling and relevant content, ensuring your site is easy to navigate, and optimizing page load times. Engaging visuals, clear calls-to-action, and a well-structured layout can also help keep visitors on your site longer.
