Page speed refers to how quickly a webpage loads and displays its content when someone visits it. It's an essential factor for the success of any e-commerce website. Faster page speeds lead to a better user experience, higher customer satisfaction, and can even improve your search engine rankings. Optimizing page speed involves several strategies, such as compressing images, reducing the size of web files, and using efficient coding practices.
A slow-loading page can frustrate visitors, causing them to leave your site before it fully loads, which means lost sales opportunities. In contrast, a faster page keeps potential customers engaged, encouraging them to explore your products and complete purchases.
