Price transparency refers to the clear and open communication of all costs associated with a product or service. In the context of e-commerce, it means that customers are fully informed about the total price they will pay, including any taxes, shipping fees, or additional charges, before they complete their purchase. Price transparency is crucial for building trust with your customers. When shoppers know exactly what they will pay upfront, they are more likely to feel confident in their purchase decision. This transparency helps to reduce cart abandonment, as unexpected costs at checkout are a common reason customers leave without completing their order.
