The H1 tag is a crucial element in web design and SEO (Search Engine Optimization). It’s essentially the main headline of a webpage, telling both visitors and search engines what the page is about. Think of it as the title of a book chapter – it gives a clear indication of the content that follows.
In terms of structure, the H1 tag is usually the most prominent text on the page, often displayed at the top in a larger font size. It’s important for e-commerce owners because it helps improve visibility in search engine results, making it easier for potential customers to find your webshop.
When creating an H1 tag, make sure it’s concise, relevant, and includes keywords that accurately describe the page’s content. This not only enhances the user experience by providing clarity but also boosts your SEO efforts, driving more traffic to your site.